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The quaint city of Canterbury is located to the South East of London on the coast of the North Sea. Many parts of the city have been dedicated a UNESCO World Heritage Site, which explains why this city attracts such a large amount of tourists. Along with the tourist trade, Canterbury is also home to several educational institutions, including the University of Kent, Canterbury Christ Church University and the University College for the Creative Arts. 

The main retail area of Canterbury is located in the area surrounding Canterbury Cathedral. Along with traditional retail units, Canterbury also hosts various markets on the weekends and other days. Whitefriars Canterbury is a major shopping centre with retailers such as Fenwick's and Hobbs, which attracts many tourists. Many of the outlying high streets and independent retailers are struggling to attract customers and around the main streets like Guildhall Street and Burgate, many major retailers who are also finding trading conditions difficult, can also be found. 

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