Cheltenham is a town that is located to the North West of London and on the outskirts of the Cotswolds. With the Gold Cup (horse racing) held at the Cheltenham racecourse, and also various other cultural and musical festivals, many thousands of visitors are attracted to Cheltenham every year.
The above events benefit the shopping centres that are located in the town centre of Cheltenham, with consumers coming to shop at the Regent Arcade and also the Beechwood shopping centre. Between these two centres they have a variety of shops ranging from Next and Debenhams to River Island and Schuh. Around these shopping centres is the main retail area of Cheltenham with the part pedestrianised High Street, Winchombe Street and Regent Street to name but a few. However the retailers on the High Street are suffering because of the convenience factors of the shopping centres.